Well, it's safe to say I'm a bit alien to the modern social brand marketing! I've certainly stumbled my way through it with a lot of help and advise from friends. My vision for the little brass van brand is for it to have its own personality, an almost human touch. I ask people to jump on board and follow the van on its journey - it's true. We're all on a journey to somewhere new and different, and often unknown, it's always going to better shared.
A few ways I have tried to do this... well, first up was the name which kinda just came out of nowhere, its little, brass looking, and a van... the name found the van!
Next was the logo, I am so grateful to Michal for helping out with this, he did a great job and ticked the boxes - simple and to the point!
I wanted to get the name out as quick as possible so what better way than an instagram page and a website... Although there wasn't really a product to sell, it didn't matter. I thought to get the character out there and when the product is ready, the fans will be itching to see her... Hopefully that's still the case!!